About us
About us

Brilliant and simple ideas for your daily life

Candy means smart ideas to simplify your daily life: a complete range of connected products and unique solutions. Always providing the best value for money, Candy creates accessible, easy-to-use technologies for a variety of home appliances product categories. Design, attention to details and a strong attitude towards a smart, contemporary and easygoing lifestyle are what make the Candy Italian touch so unique.



Candy offers smart ideas to simplify your daily life with a complete range of connected products and unique, brilliant solutions.


By always offering something more at a lower price, Candy makes accessibility one of its essential values. 


Candy has an Italian touch that you can feel in the products’ design, in the attention to details and in the brand attitude towards home living, food and lifestyle in general.

The smartness to make your daily life easier

Candy DNA has always been about simplifying your daily life. That’s why we’ve chosen to empower our products with connectivity. Communicate with your appliances, simply through your mobile devices or digital assistants by just using the Candy app. Thanks to its friendly and intuitive functions, the Candy app will provide simple and practical answers and useful contents, to support you in managing daily chores.

Discover the Candy connectivity

Haier Europe

Haier Europe is part of Haier Smart Home, the No. 1 brand globally in major appliances and among the Fortune Global 500 Companies. Listed on the Shanghai Stock Exchange (SHA: 600690) since 1993, Haier Smart Home is present in all 5 continents with 25 industrial parks, 10 research and development centers and approximately 100,000 employees. With an operating revenue worth 25 billion Euros in 2019, the company’s global sales network covers more than 160 countries. Haier’s vision is to become the global leader in IoT for smart home appliances. Haier Smart Home is the first Chinese company to enter the D-Share Market of the China Europe International Exchange (CEINEX D-Share Market) in Frankfurt in October 2018, with the aim to promote the brand and support its business growth internationally and in Europe, where the company counts  on successful brands such as Candy, Hoover, Haier, Rosières, GE Appliances and Fisher&Paykel. The company’s European headquarter is located in Brugherio (MB), Italy.

Hoover Limited
13 Challenger Road, Celtis Place, Corner of 6th & New Road, International Business Gateway,
Midrand, South Africa